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2014 Alumni Attitude Study


In April 2014, we sent an email to our alumni, former students and current students, which invited you to respond to a survey about your impressions of McMurry University and the Alumni Association. Many of you responded! Check below for a timeline showing the latest information about the survey, results, and next steps.

Does This Meet Your Needs?
As we continue to take action on alumni responses to the survey, we value your feedback. There is always an open invitation to contact us with your impressions of our efforts to strengthen the McMurry University alumni community.

December 2014: Update - Careers
Student/Alumni Networking & Career Fair
The month of October was exciting as Alumni Relations partnered with Career Services on two different initiatives to help students plan for careers and improve networking skills. We held two different Alumni Career Panel events where students had the opportunity to ask questions of alumni after hearing of their McMurry experience and their journeys in the "real world" of employment. Then, we hosted our own McMurry Career Fair, which has not been on campus in quite a long time. Overall, employers and students who particpated gave positive feedback. More events such as these are planned for Spring and Fall 2015.

October 2014: Update - Communication
Segmented, targeted communication with alumni
It is very important that we communicate with alumni not only in general, but as it relates to the groups they were a part of while studying at McMurry. This year, in preparation for Homecoming, we sent specific messages to alumni from many different groups including the School of Education; Fine Arts graduates; alumni who had participated in Religious Life or had chose to major in Religion; social club alumni; band and chanters alumni; and class year cohorts. It is our goal to keep our alumni informed.

August 2014: Update - Accessibility
Updates and link to presentation online
In an effort to remain transparent and to let our alumni know that we are grateful for their participation and we heard what they said, we built the update page as a go-to place for alumni to track progress of this process.

June 2014: Update - The Results
In-person presentation of findings
Rob Shoss, managing consultant for PEG, the company we partnered with for the survey, came to campus in late June to present survey results to the Board of Trustees along with different campus and alumni groups. You may view the slide presentation online. The main themes presented were:

  • The value of your McMurry degree matters to you
  • McMurry is unique in the strength of relationships built between faculty and students
  • It is very important we share experiences immediately following alumni events
  • We need to focus on ways to increase branding the Alumni Association on campus
  • Students need better preparation for careers with a focus on planning and networking
  • Segmented communication with targeted messaging is an improvement we should make

April 2014: Invitation Sent
Distributed via email
McMurry University and its Alumni Association work hard to serve your needs and interests. Your opinions and concerns are an important part of our planning efforts and we value your input. Please help us better understand what you expect of your university and your alumni association by completing this survey. It takes about 15 minutes to complete, but the feedback you give will have an incredible impact on many levels. We are grateful for your participation.